My roommate works for the State of California and travels from Ventura down to LA frequently. On one of her last jaunts, she told me that Sprinkles was down the street and asked if I would like to try their cupcakes. Me, being a total sweets lover, told her to get a box full. She obliged! She came home with fresh-out-of-the-oven cupcakes that were totally adorable. There was a strawberry one, a lemony one, chocolate, etc. I think there was even an orange one in there. So we sat down at our kitchen table and started chowing down... and we both stopped halfway through our giant sized cupcakes. She said hers tasted like a strawberry muffin - not soft and airy, but heavy and thick. My chocolate one tasted like a Costco muffin. The frosting tasted like it was full of preservatives. Almost a little acidic. It wasn't bad - but it wasn't what either of us were expecting, either. We traded the other and tried another bite. Consensus was the same. We left the table dissatisfied and short a good amount of money (they're not cheap!). I would eat them again, but I won't be as excited until they taste a little less like muffins and more like soft and airy cupcakes. The decoration and colors are totally cute, though.